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SEO And How It Is Used

 


What is SEO?


(vadecom, 2016)




"Search Engine Optimization," often known as SEO, is the practise of obtaining visitors via unpaid, editorial, or natural search results in search engines. It seeks to raise the position of your website in search results pages. It is worth noting that more individuals will view a website the higher it appears on the list. 

Finding relevant keywords with high search traffic potential is only one of the many distinct tasks involved in successful SEO. Creating valuable material of the highest calibre and optimising it for both consumers and search engines, including pertinent links from reputable websites evaluating the outcomes. (Digital Marketing Institute, 2019)



How it works?


(Coleman, 2021)




Knowing how to get your brand, website, or business found by searchers is a core competency for digital marketers, and keeping up with SEO changes will keep you at the top of your game. Although SEO is constantly changing in small ways, its core principles remain constant. We can divide SEO into three main pillars or components that you must be aware of and practise regularly:


Technical optimization is the process of finishing tasks on your website that aren't directly related to content but are intended to boost SEO. Behind the scenes activities are frequent.

On-Page Optimization: On-Page Optimization is the process of ensuring that the content on your site is relevant and offers a fantastic user experience. Through a content management system, it is possible to target the appropriate keywords within your content. WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine are a few popular examples of content management systems.

Off-Page Optimization (OPE) Off-page optimization is the process of raising your website's search engine rankings by engaging in activities off of it. Backlinks, which help to improve the site's reputation, are primarily responsible for this.

(Digital Marketing Institute, 2019)







References

Coleman, K. (2021). Defining SEO and its Best Practices. [online] Status Labs. Available at: https://statuslabs.com/defining-seo-best-practices/ [Accessed 20 Jan. 2023].

Digital Marketing Institute (2019). What is SEO and how does it work? | DMI. [online] Digital Marketing Institute. Available at: https://digitalmarketinginstitute.com/blog/what-is-seo [Accessed 20 Jan. 2023].

Vadecom (2016). SEARCH ENGINE OPTIMIZATION (SEO). [online] Vadecom Blog. Available at: https://vadecom.net/blog/search-engine-optimization-seo/ [Accessed 20 Jan. 2023].

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