Understanding Meta Tags: definition, meta tag analysis of a webpage of choice and description of each meta tag

What are meta tags?

(Metatags.org, 2023)

In the HTML of a document, meta tags provide details about the webpage. Although it is not visible on the page itself, this data is referred to as "metadata" and can be read by web crawlers and search engines.

Metadata from meta tags helps search engines like Google understand more details about a webpage. They can use this data to display snippets in search results, determine rankings, and occasionally ignore meta tags.

The <title> and <description> elements are two examples of meta tags.

(Morris, 2019)

Although description and keywords are the two most frequently used meta tags, there are some other examples as well.

Meta content type - This tag must appear on every page in order to specify the character set for that page. If this is omitted, the page's browser rendering may suffer.

<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />

<meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1">

Title - Although the title tag doesn't begin with "meta," it is in the header and contains data that is crucial to SEO. Every page would need to have a special title tag that describes it.

Viewport - In today's world of mobile devices, the viewpoint needs to be specified. If not, there's a chance that the mobile experience will be subpar.

<meta name=viewport content="width=device-width, initial-scale=1">

Meta description - The meta description tag serves a single purpose: it describes the page to searchers as they browse the SERPs. This tag has no bearing on ranking, but it is extremely important.

(Morris, 2019)

Meta tags in Amazon's webpage

(amazon.co.uk, 2023)

On the website, quite a few meta tags can be seen. The 'charset' tag, which as explained above, is to select a character setting for the webpage. The 'title tag contains the specific words that describe the website. The 'name' tag contains keywords which can be used by search engines to filter results and rank the website in response to customers interests.

References

Amazon (2023). Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more. [online] Amazon.co.uk. Available at: https://www.amazon.co.uk/ [Accessed 21 Jan. 2023].

Metatags.org. (2023). Examples of how to create good metatags | What tags are relevant. [online] Available at: https://www.metatags.org/seo-tips/why-use-meta-tags/meta-tags-examples/ [Accessed 21 Jan. 2023].

Morris, K. (2019). The Ultimate Guide to SEO Meta Tags. [online] Moz. Available at: https://moz.com/blog/the-ultimate-guide-to-seo-meta-tags [Accessed 21 Jan. 2023].

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