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Examples Of Product Pages, Analysis And Comparison

 


What is a product page?

The inventory of products that a consumer can purchase is shown on a corporate website page known as a product page. It is a page that aids clients in selecting products based on many criteria, including cost, features, customer feedback, and product comparison (Cox, 2022).


Features of a product page

Convenient page navigation - The pages for your products should be simple for your customer to traverse. Clearly naming the features on your website can help you improve navigation.

Vivid pictures - What the product is and how it should seem should be easily discernible to the consumer. On your product page, make sure that all of the photographs are in high resolution and show the product from a variety of perspectives.

Descriptive heading - A product page that is successful should have a title that clearly describes what the product is to the customer.

Product description that is informative - A thorough description section that provides all the information a customer may possibly need about a product is a requirement for every product page.

Price - The retail price and all associated fees are made very clear on your product page.

Options and features for products - The consumer need to be completely aware of the contents of the product.

Customer feedback and reviews - Potential customers trust reviews and ratings because they present a largely objective and truthful viewpoint of the goods.

Live chat - To entice clients who seek prompt replies, several businesses employ live chat platforms.

Product availability - A excellent technique to persuade them to buy your goods is to create a sense of urgency in them (Indeed Editorial Team, 2021).


Product page Examples

The layout of a product page varies from business to business. However, they are certain features that are essential of all ventures to have. Below are examples of product pages of two similar website.

Firstly, Amazon.

(Amazon, 2023)

On this product page, There is a title, and an image. The description is mentioned for customers to know what they are getting. Additional, customer reviews are displayed along with the price and any discount currently available. There is also a "frequently bought together" section, this can help customers decide on what to buy along with their desired product, if they so wish to. Related products can be seen as well. Customers can also  see the availability of the item, and then can decide to either buy immediately or add to basket for later acquisition.

Next, Currys.
(Currys, 2023)

Currys' layout is quite similar in a number of ways, however, they go about their business in a different way. One important difference, is the live chat feature. This was absent from the amazon page. With this, customers are able to get prompt responses to their enquiries or complaints. Also, different payment options can be seen. There is a one-off payment, or monthly installment payments. There is also the delivery option, compared to Currys, Amazon has a broader delivery network and offers clients more delivery alternatives. As such delivery is restricted to certain postcodes.

In conclusion, even if the content on the product sites of Amazon and Currys is identical, the emphasis of each page may change based on the goods being offered and the target market.








References

Amazon (2023). Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more. [online] Amazon.co.uk. Available at: https://www.amazon.co.uk/ [Accessed 21 Jan. 2023].

Cox, L.K. (2022). 20 of the Best Product Page Design Examples We’ve Ever Seen. [online] blog.hubspot.com. Available at: https://blog.hubspot.com/marketing/product-pages-love-list [Accessed 11 Feb. 2023].

Currys (2023). Currys | Washing Machines, Laptops, TVs, Consoles. [online] www.currys.co.uk. Available at: https://www.currys.co.uk/ [Accessed 5 Feb. 2023].

Indeed Editorial Team (2021). 10 Key Elements for Creating a Successful Product Page. [online] indeed.com. Available at: https://www.indeed.com/career-advice/career-development/product-page [Accessed 11 Feb. 2023].

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