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Research On ALT Tags And Title Tags In HTML, And How They Improve SEO For Your E-Commerce Website

 


ALT and title tags play a significant role in SEO. This post will discuss the importance of these tags and impact they have in E-commerce websites.


ALT Tags in HTML

The HTML property "alt tag" is added to image tags to offer a text alternative for search engines. It is also known as "alt attribute" and "alt description." An e-commerce store's search engine results may benefit from adding pictures to alt tags, such as product shots. The alt text is often included in the image tag (BigCommerce, 2018).

(Anderson, 2015)



Importance of ALT tags

While photographs cannot be understood by search engines or other robots, they may be very important to how people understand a specific online page. By including language that search engines can read, alt tags offer a solution to this problem. When Googlebot or other search engine crawlers examine a website, photos with correctly written alt text affect how the page is indexed and where it ranks. Users who access a website using screen readers or other image-impaired browsers will also find alt tags to be helpful (BigCommerce, 2018).



Title tag in HTML

When a webpage is displayed in search engine results, social media postings, and browser tabs, its title is indicated by a title tag, which is a piece of HTML code. One of the simplest strategies to raise your ranks on Google is to optimise your title tags. They inform Google about the topic of your page (Lyons, 2022).

(Hardwick, 2018)


Importance of title tag in HTML

A known ranking factor is title tags. The information on your website and how pertinent your content is to the user's search query are both determined by Google using the title tag. Title tags also instruct browsers how to display the title of your website on the internet.

When displaying the page title in tabs, title tags instruct a browser how to do so. For instance, when a user has numerous tabs open, this aids in navigating to the proper pages.

When a link is shared on social media, it is determined by its title tags how it will look. A crucial background for the social media post is provided by the title. It's possible that the other parts of the post won't make sense if the title tag is incomplete or incorrect (Lyons, 2022).



References

Anderson, S. (2015). Alt Text SEO. [online] Hobo. Available at: https://www.hobo-web.co.uk/how-many-words-in-alt-text-for-google-yahoo-bing/ [Accessed 10 Feb. 2023].

BigCommerce. (2018). What is an alt tag, and how does it impact SEO? [online] Available at: https://www.bigcommerce.co.uk/ecommerce-answers/what-is-an-alt-tag-and-how-does-it-impact-seo/ [Accessed 10 Feb. 2023].

Hardwick, J. (2018). How to Craft the Perfect SEO Title Tag (Our 4-Step Process). [online] SEO Blog by Ahrefs. Available at: https://ahrefs.com/blog/title-tag-seo/ [Accessed 10 Feb. 2023].

Lyons, K. (2022). What Is a Title Tag & How to Optimize Title Tags for Google. [online] Semrush Blog. Available at: https://www.semrush.com/blog/title-tag/ [Accessed 10 Feb. 2023].





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