Eseosa's e-commerce blog

  Testing is an important part of the development process. The website is almost complete, it is time to test it the functionality and the view across multiple devices and platforms. Firstly, a view of the website layout on a mobile devices. It is important to optimize the mobile view, as it is a commonly used mode of browsing the internet. Next, It is time to test the functions of the website such as site search, cart, and checkout. In the images below, it can be seen that items can be added to cart for checkout, and the checkout is secure, so customers can be rest assured. Also, the search settings only needs a letter to help predict what a customer might be looking for. Thirdly, the website as been tested to two different browser, to identify any possible problems or restrictions. It has been tested on Google chrome and Microsoft edge, two popular and widely used browsers.  

  For customers who want an immediate solution or help with a problem, a FAQ page would be much appreciated. As this would contain questions and enquiries mostly asked by other customers.

  With the use of excel, a product analysis has been created. Below is a visual representation of sales and profits made. However, first, a view of the formulas used. The above chart shows the profit generated by these products. It can be noted that "Gameflow Black" has made the most profits, with "L503 Headset" generating the lowest. In this chart, a representation of how much a product was bought in  relation to the profit made, and how much is left.

  (Author's work) With the help of draw.io, an ERD has been created for the website. The website depicts the relation between entities involved in my business. It can be seen that customers are able to purchase many products, and many products can be added to multiple orders.

  What is a database? (Vecteezy, n.d.) An instrument for gathering and arranging information is a database. Databases can include data about people, things, orders, and anything else. In a spreadsheet or word processing application, lists frequently begin as databases. Redundancies and inconsistencies in the data start to show themselves as the list gets longer. Lists of data make it difficult to comprehend what they mean, and there are few options to search for or extract certain subsets of data for analysis. It is a good idea to move the data to a database made by a database management system (DBMS), such as Access, whenever these issues start to arise. A container of items is a digital database. Multiple tables may exist in a single database (Microsoft, 2021). Advantages  A database management system (DBMS) is essentially a set of software tools and applications that can access, analyse, and alter data. By taking into account the proper security measures, it permits access ...

  Customer Database It is important for a business to have a database for their customers, as this can help tailor the marketing efforts to their needs. An essential intangible asset for businesses is a customer data management system. It enhances customer relations, expands marketing and sales initiatives, boosts operational effectiveness, and increases revenue. A customer database is a repository of data that contains lead contact information such first and last names, phone numbers, email addresses (Zhostka, 2022). Below, is an example of a customer database. It was made for the website project, which was created by Microsoft excel. Creating the right fields is vital for any business. This is especially true in the video game market, as taking note of customers preferred genre can help one determine the most popular games, consoles, and items that are in demand. Keeping track of products, and availability in stock is important. Below, is an example of a product databas...

  Definition The Software Development Life Cycle, sometimes known as SDLC, is a method for creating software that is of the best possible quality while being developed at the lowest feasible cost. An organisation may easily develop high-quality software that has been thoroughly tested and is prepared for usage in production thanks to the well-organized phases of the SDLC (Altvater, 2020). Methodology The techniques and procedures used by software development teams to effectively complete the Software Development Life Cycle are known as SDLC Methodologies (SDLC). Below are the most often used methodologies in SDLC. Waterfall model Prototyping model Iterative model Spiral V-shaped model Agile Scrum Kanban Extreme programming Lean DevOps (Trunkett, 2020). Importance It offers a defined framework that specifies tasks and outcomes. It supports project scheduling, estimating, and planning. It facilitates project management and control. It makes all parties engaged in the develo...

  What is a product page? The inventory of products that a consumer can purchase is shown on a corporate website page known as a product page. It is a page that aids clients in selecting products based on many criteria, including cost, features, customer feedback, and product comparison (Cox, 2022). Features of a product page Convenient page navigation - The pages for your products should be simple for your customer to traverse. Clearly naming the features on your website can help you improve navigation. Vivid pictures - What the product is and how it should seem should be easily discernible to the consumer. On your product page, make sure that all of the photographs are in high resolution and show the product from a variety of perspectives. Descriptive heading - A product page that is successful should have a title that clearly describes what the product is to the customer. Product description that is informative - A thorough description section that provides all the info...

  The 4Ps of marketing Product, pricing, location, and promotion are the four main components that make up the "four Ps" marketing mix, which is used to promote goods and services. When developing marketing plans and strategies to reach their target audience, firms typically take the four Ps into account. Even though there are other additional "marketing mixtures," the four Ps are the most prevalent and serve as the basis for a fruitful marketing strategy (Coursera, 2022).  As a component of the general marketing mix, Neil Borden, a professor of advertising at Harvard University, popularised the four Ps in the 1950s. In order to sell their products and services, businesses and marketers continue to employ the four Ps of marketing (Nelson, 2022).  (Mishra, 2016) Place Place, refers to both the storefronts where you sell your goods and the methods of delivery you employ for customers. Choosing the ideal location for marketing and sales is crucial for reaching your tar...

  ALT and title tags play a significant role in SEO. This post will discuss the importance of these tags and impact they have in E-commerce websites. ALT Tags in HTML The HTML property "alt tag" is added to image tags to offer a text alternative for search engines. It is also known as "alt attribute" and "alt description." An e-commerce store's search engine results may benefit from adding pictures to alt tags, such as product shots. The alt text is often included in the image tag (BigCommerce, 2018). (Anderson, 2015) Importance of ALT tags While photographs cannot be understood by search engines or other robots, they may be very important to how people understand a specific online page. By including language that search engines can read, alt tags offer a solution to this problem. When Googlebot or other search engine crawlers examine a website, photos with correctly written alt text affect how the page is indexed and where it ranks.  Users who access ...